In an era where the success of town centres depends on more than just footfall or retail occupancy, data has become the key to understanding how people, places, and purpose connect.
Accurate, timely insight enables local authorities, BIDs and partnerships to align town centre offerings with the real needs of their local communities – attracting visitors, investment and vitality.
As Ian Ferguson, Partner with The High Street Consultancy, explains in a blog on the pfbb UK website, data is not a luxury but an essential tool for creating destinations that people choose, trust and enjoy.
Read the full blog post by Ian Ferguson on the importance of meaningful data for shaping the future of our town centres here.
